QUALIFICATIONS

• Bachelor’s degree in Economics, Business Administration, Sales & Marketing or a related field
• Minimum 15 years of experience in sales roles, with at least 5 years in a senior management position within FMCG
• Deep knowledge of FMCG sales channels, market trends, and shopper behavior across (Target Market or Region)
• Strong management experience in leading and mentoring a team in a fast-paced sales environment
• Requires strong commercial acumen, leadership capability, and deep knowledge of the FMCG sector, including retail, wholesale, modern trade, and e-commerce
• Fluent in English
• Analytical skills in sales, marketing, financial, and logistics environments
• Knowledge of budgetary planning, control, and pricing mechanisms
• Being able to manage complexity and end-to-end thinking: to manage the customer throughout the entire organization
• Working with multi-disciplinary teams and experience working in a multinational business context with a matrix structure
• Well-developed listening, communication, interpersonal skills, and an analytical mindset
• Strong Commercial mindset and proven track record in achieving ambitious growth targets paired with strong negotiation ability
• Creating a culture of collaboration and achieving results together
• Solution-driven and problem-solving attitude
• Hands-on mentality and determined to always deliver against objectives, Being open to and adapting quickly to new sales and marketing approaches

JOB DESCRIPTION

• Leading and executing the sales strategy to drive revenue growth, increase market share, and achieve financial targets across all sales channels
• Development and implementation of a comprehensive sales strategy aligned with the company's growth objectives, focusing on driving revenue, enhancing customer satisfaction, and expanding market reach within the fmcg industry
• Overall responsibility for designing and implementing go-to-market strategies, promoting a culture of sound understanding of consumer and customer trends, needs, and expectations
• Building and maintaining strong relationships with customers at senior levels and delivering customer centric solutions
• Leading high-level negotiations with key customers
• Conduct market research and analysis to create detailed business plans on commercial opportunities (sales, expansion, business development, etc.)
• Generate and qualify new leads and use different approaches to penetrate prospective accounts Implement and maintain sales processes designed to achieve specific sales objectives
• Create and administer – and have responsibility for meeting – the annual commercial budget Manage the commercial and sales team while being heavily involved in the motivation, drive, and development of new talent within the organization
• Defining, planning, shaping, and executing strategies and initiatives that will deliver results for the company and drive sustainable growth
• Creating a culture that encourages personal growth through empowerment and innovation