QUALIFICATIONS

• Bachelor’s degree in Business Administration, Marketing, Management, or a related field; Master’s degree (MBA or Digital Business) is a plus
• Minimum 15 years of experience in the retail sector
• Proven expertise in e-commerce platforms and digital business operations
• Demonstrated experience in strategic planning, P&L management, and driving growth in digital channels
• Strongly sales- and growth-oriented, with a proven track record of increasing revenue and business performance
• Proven leadership skills with the ability to manage cross-functional teams and drive organizational alignment
• Experience in developing and implementing digital strategies across multiple channels
• Ability to identify market trends and translate them into actionable business initiatives
• Excellent analytical and problem-solving skills, with the ability to leverage data to improve business processes
• Proficient in MS Office and other business tools
• Fluent in English (written and verbal)

KEY RESPONSIBILITIES

• Develop and manage e-commerce strategies to increase online sales, enhance customer experience, and align with overall business objectives
• Continuously enhance the online customer experience across all touchpoints, focusing on usability, engagement, and satisfaction
• Ensure seamless integration and alignment between online and offline channels
• Lead cross-functional teams to implement digital initiatives and align e-commerce objectives with overall business goals
• Monitor performance metrics, analyze data, and implement strategies to improve conversion rates, revenue, and customer retention
• Collaborate with marketing, merchandising, and IT teams to optimize product assortment, promotions, and digital campaigns
• Identify market trends, competitor activity, and emerging technologies to inform strategic decision-making
• Drive innovation and process improvements to streamline operations and maximize efficiency in digital channels
• Develop e-commerce strategies to enhance sales performance, optimize customer experience, and effectively manage international operational processes including warehouse, logistics, shipping, and customer service
• Provide leadership, mentorship, and guidance to the e-commerce team, fostering a high-performance culture
• Develop and oversee budgets, forecasts, and financial performance for the e-commerce division
• Ensure compliance with internal policies, data protection, and regulatory requirements across all e-commerce operations