Position title
Marketing Business Development Manager
Job Location
İzmir
Industry
FCMG
Description
We are seeking a Marketing Business Development Manager to join a reputable local brand with an expanding international footprint and a production in the Aegean Region.
QUALIFICATIONS
- Bachelor’s degree in Business Administration, Economics, Engineering, or a related field
- Minimum 6–10 years of experience in the FMCG sector (preferably in Trade Marketing, Market Research, Sales, or Category Management)
- Advanced level of English proficiency
- Hands-on experience with market research tools and data sources (e.g. Nielsen, panel data, customer and field research)
- Strong skills in data analysis, reporting, and insight generation
- Ability to translate numerical data into actionable commercial initiatives
- Strong communication and stakeholder management skills
- Experience working with cross-functional teams and managing projects
JOB DESCRIPTION
- Develops and manages channel- and customer-based trade marketing strategies
- Analyzes market research, sales data, and field insights and translates them into actionable plans
- Ensures effective execution of launch, promotion, and activation plans across sales channels
- Adapts brand and category strategies to in-market execution
- Regularly monitors and analyzes channel performance, promotion effectiveness, and commercial KPIs
- Transforms quantitative and qualitative data into insights and identifies areas for continuous improvement
- Provides senior management with clear, data-driven, and actionable recommendations
Hiring organization

Contacts
Bensu Akgün
Consultant
[email protected]


