Requirements

Professional Experience

• Minimum 15+ years of experience within the FMCG sector, with a strong focus on commercial leadership
• Proven track record in top-tier executive roles such as Chief Commercial Officer (CCO), Deputy General Manager (Commercial/Sales), or equivalent C-level / near C-level positions
• Demonstrated experience leading large-scale, multi-country commercial operations, preferably across Europe and the Middle East or International markets
• Strong ownership of full commercial P&L, with a consistent record of delivering sustainable revenue growth and profitability

Education & Skills

• Bachelor’s degree required; MBA or equivalent postgraduate degree is strongly preferred
• Fluent in English; additional languages are a strong advantage
• Strong commercial acumen, strategic thinking, and data-driven decision-making capability
• Excellent communication, negotiation, and influencing skills

Location & Mobility

• This role is based in Poland
• Candidates must be currently located in Poland or open to relocation to Poland
• High level of mobility and flexibility is required
• Willingness to travel frequently across Europe and the Middle East

Commercial & Functional Expertise

• Deep expertise in end-to-end commercial strategy, including Sales, Commercial, Key Account Management, Trade Marketing, and Route-to-Market design
• Strong background in managing complex channel structures (Modern Trade, Traditional Trade, HoReCa, and Retail networks)
• Proven ability to design and implement scalable go-to-market models across multiple geographies
• Advanced capabilities in pricing strategy, margin optimization, and commercial analytics

Strategic Leadership & Thinking

• Proven ability to define, shape, and execute long-term commercial and growth strategies across multiple markets
• Strong experience in market entry strategies, expansion planning, and portfolio prioritization
• Ability to translate macro market trends, consumer insights, and competitive intelligence into actionable commercial strategies
• Demonstrated success in driving transformation agendas, including go-to-market redesign, channel evolution, and business model optimization
• Strong capability in balancing short-term performance delivery with long-term value creation
• Experience in working closely with executive leadership on strategic decision-making and business planning cycles

Leadership Capabilities

• Experience in leading senior leadership teams and large, multicultural organizations
• Ability to operate at both strategic and executional levels, driving transformation and performance simultaneously
• Strong track record in building high-performing teams and developing leadership pipelines
• Exceptional stakeholder management skills, including Board-level and C-suite interactions

Key Responsibilities

Strategic Leadership

• Define and execute the company’s global commercial strategy aligned with overall business objectives
• Identify growth opportunities across markets, channels, and product categories
• Lead long-term planning to ensure sustainable revenue and market share growth

Commercial Excellence & Execution

• Oversee all commercial functions including Sales, Key Account Management, Retail, HoReCa within an FMCG environment (mandatory FMCG background required)
• Develop and optimize route-to-market strategies across different geographies
• Ensure strong alignment between commercial strategy and local execution

Financial Ownership

• Hold full responsibility for commercial P&L performance
• Drive revenue growth while improving profitability, margins, and pricing strategies
• Monitor performance metrics and implement corrective actions where necessary

Market Expansion & Partnerships

• Identify and develop new market opportunities and expansion strategies
• Establish and manage strategic partnerships and key client relationships
• Strengthen the company’s competitive positioning in dynamic FMCG markets

Leadership & Team Development

• Build, lead, and inspire high-performing, multicultural commercial teams
• Foster a performance-driven culture focused on accountability and results
• Develop future leaders and strengthen organizational capability

Stakeholder Management

• Act as a strategic partner to the CEO and executive leadership team
• Collaborate cross-functionally with operations, supply chain, and marketing
• Represent the company in key external engagements when required